Sony DSC-W730G digital camera

16.1MP, 8x optical zoom, HD, Intelligent AUTO, 6.7cm (2.7") LCD, Picture Effects and Advanced Flash

Get the picture every time, no worries

Capture 16.1 megapixel photos: Easily get the beauty and emotion of special moments with the 16.1 effective megapixel Super HAD CCD image sensor.

Ready to shoot, near or far: From landscapes to family gatherings, every scene’s covered with the high quality 8x optical zoom lens.

Get a wider view: Make sure nothing’s left out of the picture: the wide angle lens packs more into holiday scenes, interiors and group shots.

Add artistic picture effects: Add creative effects to stills, movies and panoramas without having to download and use image-editing software.

Don’t leave it to guesswork: Intelligent Auto recognises a wide range of scenes and adjusts settings automatically so you can get detailed results every time.

Shoot crisp HD movies: Film clear, detail-packed HD video clips for easy playback on your HD television.

Don’t worry about unsteady hands: Enjoy crisper, blur-free still photos with Optical SteadyShot that cuts handheld wobbles when you don’t have a tripod.

See photos clearly on-screen: View your shots on the high-resolution Clear Photo LCD screen that automatically adjusts brightness to suit sunshine or dull days.

Flatter your portrait subject: Let the camera automatically remove skin blemishes, brighten teeth, widen eyes and cut forehead shine when you capture portraits.

Take panoramic photos in one go: Just press the shutter button and sweep the camera for extra-wide panoramas of landscapes, city scenes and packed parties.

Boost your flash photography: Advanced Flash brightens up dim scenes, like friends and family who are further away from the camera.