Extraordinary picture quality
It's all in the sensor. The extra-large Exmor™ APS HD CMOS sensor asures DSLR-like picture quality... but without the size and weight of a DSLR. You'll see the difference with richly detailed, low-noise pictures, even in low light.
Small enough to take everywhere
Enjoy DSLR picture quality and super-quick shooting responses in a light, ultra-compact camera. The sensationally styled body fits easily into a coat pocket or bag for day trips, weekends away or holidays.
Beautifully easy to use
Don't be intimidated by complicated buttons and menus. The easy-to-use new 'Photo Creativity' interface and control dial lets you adjust camera settings - and even create exciting picture effects with no PC needed.
Amazing HD movies
Capture smoothly detailed HD videos with quick autofocus to track the action - even while you're zooming. Beautiful background defocus effects add an extra dimension to creative movie shooting.
Pick the perfect lens
Select from a choice of compact, beautifully styled E-mount lenses - from ultra-slim wide angle to powerful telephoto zoom. Or add an optional mount adaptor and enjoy the limitless possibilities of your A-mount lens collection.